As social media evolves, new opportunities and challenges emerge. To better understand this evolution let’s take a look at 10 quotes from social media experts on the new marketing paradigm. Social Media Quote #1 “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Analysis With the millions of new blog... Read More
People talk about content marketing as if it is some new development when in fact content marketing has been around for hundreds of years, and has been used by leading advertising agencies across the US for more than a decade. What is new is not the strategy, it is the medium, message, and opportunities to engage that have changed as... Read More
Here are 5 visual Facebook Timeline tutorial guides to improve your marketing on Facebook. Facebook Timeline Explaind The tutorial infographic below does a great job of visually communicating the essentials of Facebook Timeline for business pages. Each element of a Facebook Timeline page is broken down with a brief explanation and a few tips. The tutorial emphasis the important of making everything from... Read More
In this video, the Hubspot team covers how to create a resource center for your website that will improve visibility, provide useful information for potential customers, and increase the number leads your website generates. What is a Website Resource Center? A resource center is a collection of informative articles, guides, and other educational material developed for potential customers. It is... Read More
Are you wasting your time browsing Facebook and watching YouTube everyday? According to the infographic below social media is not a waste of your time. To better understand the value of your social media time let’s take a look at a few of the compelling statistics on how people actually spend their time using social media. Social media time is about... Read More
In this video interview, you will learn how to use deep discounts to increase eBook sales from Allen Noren, O’Reilly’s VP of Online and Digital Initiatives. You will gain valuable insight into the impact of regular deep discounts on consumer sentiment, brand loyalty, social media activity and eBook sales. Here are a few of the benefits of regular deep discounts... Read More
Social media is an important part of getting the word out about your startup. Many startups find that social media is the easiest way for them to connect with customers, investors and potential partners. Instead of waiting until your product or service is ready consider starting your social media marketing from day one. By starting early you will have more time... Read More
In this video inbound marketing experts from Hubspot present key concepts involved in planning content for your lead nurturing campaigns. After watching this video you will have a better understanding of the sales funnel, lead nurturing and how to align your content development, sales and marketing strategy. What is Lead Nurturing? Lead nurturing is exactly what the name implies. It... Read More
When you get followers on Twitter it becomes a powerful marketing tool. It amplifies your content marketing efforts, increases sharing, website traffic and search engine ranking. In this article, we will share what we learnt from getting over 10k followers on Twitter. When starting out with few to no followers it can be easy to get discouraged. Remember, that after a... Read More
To put Apple’s growth in perspective let’s take a couple minutes to review this infographic on Apple’s sales for the iPhone and iPad in 2011. Over the last few years Apple has seen a meteoric rise in market share. The company has literally lead the smartphone and tablet market since 2008. In 2011, Apple took home $128 billion, more than... Read More
Applying color psychology to your marketing and branding can help. Depending on the color you can influence a persons mood, emotional state and perception of your brand. Choose the right color for your brand’s product and customers will be primed to buy. To better understand how to apply color psychology to your website and marketing material take a look at... Read More
Content marketing can be an incredibly effective strategy to increase visibility, influence purchasing decisions and build your brand. In this infographic on the benefits of online content marketing you will learn why in the least, your company needs a blog. Influences Purchasing Decisions and Recommendations Recommendations and word of mouth have a big impact on purchasing decisions. In fact, 50%... Read More
All too often startups and businesses forget that landing page optimizing and your website’s call to action has a huge impact on customer lead generation and user acquisition. In this video, inbound marketing experts Hubspot share advice and insights to help transform the conversion rates of your landing page. To help expand your knowledge of website calls to action and optimized... Read More
With billions of people using social media a lot can happen in just one minute. Did you know that 2 million videos are viewed on YouTube every minute? Or that there are 175k new tweets? This infographic highlights the massive scale of activities that happen on the most popular social media sites like Facebook, Foursquare, Twitter and YouTube. Take a look at the infographic and... Read More
Optimizing a website is not a one time thing, it is an ongoing process of improvement centered around experimentation, testing and measuring. This video features the evolution of 37 Signals homepage over the last few years. It demonstrates just how much design work goes into optimizing a website. What is 37 Signals? For those unfamiliar with 37 Signals they are... Read More