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3 Content Discovery Tips for Great Content

One of the most important parts of running your social media campaign is staying up to date with things happening in your industry. You can do this by seeing what content exists that is popular, shared, and talked about. But discovering great content is not easy to do, and as the web becomes more populated, it’s not going to get any easier.

The internet is a vast deep space; an infinite amount of nothingness filled with galaxies of blogs, planets of media outlets, and nebulas of tweets. How does one expect to navigate through this and find the good stuff?

As a content connoisseur, I believe I’ve found the cream of the crop of content discovery services. The following sites are what I use and recommend if you want to start mining the web for content gold.



Prismatic is a great tool for content discovery that works like an ongoing search engine. Let me explain how it works; and trust me, it works a lot simpler than it sounds.

To get started with Prismatic you enter in your “interests,” then you simply let the site do its magic. Once you enter in several interests to your profile, you will be greeting with an infinite stream of the latest content related to your terms. While viewing this content, you can add additional interests based on what has been given to you so far.



Digg used to be the go to place back in the day, but unfortunately it lost its luster. Well, Digg is back now and it is awesome. Digg shows you what is most popular on the web based on what is being shared, viewed, and talked about. The team at Digg knows their stuff.

Another feature of Digg is their new reader. The Digg Reader organizes the sites you follow, in addition to showing you what’s popular. Both Digg and Digg Reader update every 15 minutes, so you can be sure you’ll have the latest and best content at your fingertips.

If you are looking for a even more real-time approach then I would recommend Reddit. Keep in mind that Reddit require a little more customization for it to be effective.



I’ll be upfront in saying that I am not a big advocate of Reddit. I find the site too busy, but that’s just me. I am a fan of simple and minimalistic, and Reddit is the opposite. I cannot, however, ignore the fact that Reddit has a great deal of web traffic (last month, they had 70 million+ visitors). It is for this reason that I add Reddit to this list; Reddit is a large generator, and creator, of web content, even if I don’t like how it works.

The way Reddit functions is through things called subreddits. Once you sign up for a subreddit, you can interact with specific communities. You can read more about how to use Reddit here. In sum, a subreddit is a micro community of like minded people that share content based on that one particular interest.

These are the top three ways I discover content on the web. The internet never sleeps, but it can be a tireless effort finding out what is good, and what isn’t good, on the web. But now that you have these three sites to do a lot of the work for you, you can spend less time searching, and more time finding great content.

This article was originally published on .

Author: Raymond Duke

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It wasn't until I took a public speaking class in junior college that I started opening up. Public speaking was a challenge for me back then because I used to be a closed person. After that one class I decided I wanted to pursue a degree in communication studies. I now have a degree in Interpersonal and Organizational Communication. I think it's helped me become a better writer and speaker because the theories I've learned about, discussions I've had with professors, and papers I've written, have all helped me understand the interpretation that happens in our minds when we send and receive messages. Communication is always on my mind and I have some wild ideas about how to create better messaging systems on the web, but for now I am doing freelance copywriting work because it's a good broad skill that'll introduce me to new people. I'm a believer in teams and that there is power in the friction created from human interaction. I always look forward to meeting new people, and seeing what comes of it. View Profile

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