The lingerie industry looks like it is back. After the lingerie business saw negative growth during the height of the recession, 2012 lingerie sales are projected to reach $29.23 billion as a result of growth in emerging markets.
Brands that effectively use their Facebook page and Timeline design will have a big advantage in many emerging markets. To better understand which lingerie brands will come out on top in terms of emerging market share growth, we have prepared a comparison of their Facebook Timeline designs. This list includes a few of the largest, most popular lingerie brands (as well as niche brands), based on The Lingerie Addict’s Best of Lingerie Awards for 2011.
Before we compare the lingerie brands’ Facebook Timelines, let’s take a look at a few tips from PR Couture on how to create branded content.
Start with content that you already have.
Take existing content and repurpose it in a way that tells a compelling story.
Share it on Facebook and see how people respond.
Take this feedback to your team to help guide content creation and tell your brand’s story in a compelling way.
Listen before you speak.
Brand champions are one of your biggest assets in terms of building reach, influence and loyalty with customers.
Take the time to engage fans and listen to their feedback.
Don’t be afraid to share these insights with the rest of your team.
Brainstorm with them to come up with ways to engage fans, cultivate brand champions and create viral content for your Facebook page.
Create an editorial calendar with your customers in mind.
An editorial calendar can be key to successful content marketing and effectively engaging consumers on Facebook.
Take time to figure out what your fans want to read about before setting your calendar.
In the end, your ability to engage fans and build your reach on Facebook — as well as brand equity — depends on content that your market finds engaging and worthwhile.
Lingerie Facebook Timeline Designs
Without further delay, here are a few Facebook Timeline designs of leading lingerie brands (with one surprise brand). Let us know what designs you thought were especially effective.
Kiss Me Deadly
The Little Bra Company
Made by Niki
Orange Diaper Company
Crosby Noricks photo courtesy of Jennine Jacob.Tags: Facebook