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Bringing Sexy Back – 14 Facebook Timeline Designs of Lingerie Brands

The lingerie industry looks like it is back. After the lingerie business saw negative growth during the height of the recession, 2012 lingerie sales are projected to reach $29.23 billion as a result of growth in emerging markets.

Brands that effectively use their Facebook page and Timeline design will have a big advantage in many emerging markets. To better understand which lingerie brands will come out on top in terms of emerging market share growth, we have prepared a comparison of their Facebook Timeline designs. This list includes a few of the largest, most popular lingerie brands (as well as niche brands), based on The Lingerie Addict’s Best of Lingerie Awards for 2011.

Crosby Noricks of PR Couture
Crosby Noricks – PR Couture

Before we compare the lingerie brands’ Facebook Timelines, let’s take a look at a few tips from PR Couture onĀ how to create branded content.

Start with content that you already have.

Take existing content and repurpose it in a way that tells a compelling story.

Share it on Facebook and see how people respond.

Take this feedback to your team to help guide content creation and tell your brand’s story in a compelling way.

Listen before you speak.

Brand champions are one of your biggest assets in terms of building reach, influence and loyalty with customers.

Take the time to engage fans and listen to their feedback.

Don’t be afraid to share these insights with the rest of your team.

Brainstorm with them to come up with ways to engage fans, cultivate brand champions and create viral content for your Facebook page.

Create an editorial calendar with your customers in mind.

An editorial calendar can be key to successful content marketing and effectively engaging consumers on Facebook.

Take time to figure out what your fans want to read about before setting your calendar.

In the end, your ability to engage fans and build your reach on Facebook — as well as brand equity — depends on content that your market finds engaging and worthwhile.

Lingerie Facebook Timeline Designs

Without further delay, here are a few Facebook Timeline designs of leading lingerie brands (with one surprise brand). Let us know what designs you thought were especially effective.

Agent Provacteur

Agent Provocateur Facebook Timeline Design

Visit Agent Provacteur Facebook Page

Kiss Me Deadly

Kiss Me Deadly Facebook Timeline Design
Visit Kiss Me Deadly Facebook Page

Purrfect Pineapples

Purrfect Pineapples Facebook Timeline Design

Visit Purrfect Pineapples Facebook Page

Victoria’s Secret

Victorias Secret Facebook Timeline Design

Visit Victoria’s Secret Facebook Page

Ultimo

Ultimo Facebook Timeline Design

Visit Ultimo Page

Commando Underwear

Commando Underwear Facebook Timeline Design

Visit Commando Underwear Facebook Page

Affinitas Intimates

Affinitas Imtimates Facebook Timeline Design

Visit Affinitas Imtimates Facebook Page

Dollhouse Bettie

Delicious Bettie Facebook Timeline Design

Visit Dollhouse Bettie Facebook Page

HerRoom

HerRoom Facebook Timeline Design

Visit HerRoom Facebook Page

The Little Bra Company

Little Bra Company Facebook Timeline Design

Visit The Little Bra Company Facebook Page

Love Claudette

Love Claudette Facebook Timeline Design

Visit Love Claudette Facebook Page

Made by Niki

Made by Niki Facebook Timeline Design

Visit Made by Niki Facebook Page

Toad Lillie

Toad Lillie Facebook Timeline Design

Visit Toad Lillie Facebook Page

Orange Diaper Company

Orange Diaper Company Facebook Timeline Design

Visit Orange Diaper Company Facebook Page

Crosby Noricks photo courtesy of Jennine Jacob.

Author: Matt Fields

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I have been bootstrapping and investing in web/mobile startups for the last 7+ years. During this time I've done it all. I've built and led teams, driven sales, marketing, social media, product development, project management, and web development. View Profile

2 Comments

  • Posted May 3, 2012 at 1:47 am | Permalink

    Thanks for the mention! I’m glad my blog helped with your article.

    • Matt Fields
      Posted May 3, 2012 at 9:40 am | Permalink

      Thanks! It was really helpful.

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