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Growth of Social Media Platforms in 2012

Looking back on 2012 a few social media platforms stand out for their exceptional growth while others appear to have stagnated. One of the biggest success stories of all the social media platforms in 2012 is Pinterest with it’s 1000% increase in monthly visitors. Google Plus is another winner, growing to become the second largest social network after Facebook. The big looser for the year appears to be Facebook with a 4% decrease in monthly visitors.

As social media platforms continue to grow in size their importance to marketers and brands continues to rise. It is critical that brands and marketers think about social media platforms strategically when deciding how to allocate time and resources on social media marketing.

Social Media Platforms Infographic

Infographic courtesy of Pardot.

Author: Matt Fields

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I have been bootstrapping and investing in web/mobile startups for the last 7+ years. During this time I've done it all. I've built and led teams, driven sales, marketing, social media, product development, project management, and web development. View Profile

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