Social media has changed how people watch television. In an effort to adjust to these changes, TV networks are spending more time and money on social media, using strategies that range from organizing online viewing parties to creating Facebook apps. The below infographic does a good job shedding light on just how big an impact social media has had on television over the last few years.
Here are a few of the most interesting and important statistics:
Women are a little more social than men when it comes to TV shows. According to the data below, women make up 55 percent of the people talking about TV shows on social media.
People 50+ are most likely to talk about TV shows on social media. While almost one third of those talking about television shows on social media are over 50 years old, only 27 percent are between 25 and 35, and those under 18 make up a mere 12 percent.
Social media conversations vary based on the day of the week and proximity to the season finale. Online conversations related to TV shows peak during the middle of the week, with fans most active leading up to the season finale.
People tweet most often before and during TV shows. The below infographic indicates that 64 percent of people tweet before shows, 67 percent tweet during and only 46 percent tweet after shows. Despite all the other things one could tweet about, 70 percent of people retweet celebrities. This level of engagement suggests that celebrities can use social media to drastically influence consumer engagement in a television show.
Social media influences viewers. Back in 2011, Howard Stern tweeted up a storm about his movie, Private Parts, airing on HBO during the Grammy Awards. This example is one of many that have opened the eyes of television networks regarding the importance of social media and the opportunity it presents to grow a show’s viewership.