Learn a few key insights from this highlight reel of marketing guru Guy Kawasaki’s speech at Social Media Breakfast in Auckland. During the speech Guy lays out the three qualities necessary to be enchanting in marketing, social media and life: 1. Like-ability 2. Trustworthiness 3. Competence During the speech he also emphasis the importance of a bottom up strategy as opposed... Read More
Social Media can make an event or conference go from good to great with a little planning and effort. Here are a few simple tips and an infographic to make it easier to execute your social media event promotion strategy. Make Social Sharing Easy Make it really easy for people to share information about your event on social media. Add... Read More
Recent Twitter convert and respected journalist for the Guardian Jon Henley shares the role Twitter played in his recent piece on telling the stories of people in Greece. Before heading to Greece Jon tweeted that he was looking for stories of hardship and self help. By the time he landed he had hundreds of crowd-sourced stories and on the ground... Read More
With the ability to quickly share ideas and communicate with colleagues scientists are using Twitter in new and interesting ways. Twitter is becoming a powerful communication tool for scientists to share ideas, collaborate, publish findings and disseminate information according to a recent survey of 116 marin scientists. By connecting via Twitter scientists are able build larger professional networks. This leads to... Read More
A winning social media strategy template can turn the overwhelming task of building your social media strategy into a simple, easy to follow step by step process. With any type of marketing campaign there will always be different strategies and recommendations but thanks to our friends at Intuit here is a twelve month social media strategy template that will help improve your... Read More
Thanks to social wish lists and gifting the days of wondering what to get friends and family members is coming to an end. This can make a huge difference when it comes to those once in a lifetime gifts such as wedding presents. By taking the time to create a social wish list or gifting guide you will be more... Read More
If you ever wondered what tennis players on Twitter deserve to be called social media champions then this infographic is for you. During the Australian Open, IBM and Tennis Australia teamed up to analyze the sentiment related to each player. With the help of IBM”s Social Sentiment Index a score and ranking was developed for each player. The ranking is... Read More
Looking back on 2012 a few social media platforms stand out for their exceptional growth while others appear to have stagnated. One of the biggest success stories of all the social media platforms in 2012 is Pinterest with it’s 1000% increase in monthly visitors. Google Plus is another winner, growing to become the second largest social network after Facebook. The... Read More
With the rise of content marketing, infographics and sweeping changes in how Google ranks websites that occurred in 2012 it is more important than ever to be prepared and ready with a sound SEO strategy for 2013. In this video interview Distilled consultants Phil Nottingham, Hannah Smith and Craig Bradford share their insights on what 2013 has in store for link building and... Read More
With the release of Facebook Graph Search a whole new layer of privacy has been peeled back and a new era of interesting accidental self-disclosure is beginning to flood the web. Since most Facebook users did not forse Graph Search there is a plethora of information that you can’t help but assume people would prefer not to be public. For example a list... Read More
On Friday Twitter suspended an account of an Al-Quaida linked military group Al-Shabaab after a hostage video and death threat was tweeted. The Twitter account, @HSMPress sent out the tweet announcing it would execute Kenyan hostages unless the Kenyan government meets it’s demands. Shortly after the tweet the account was suspended for tweeting a specific threat of violence, a clear violation of... Read More
As social media evolves, new opportunities and challenges emerge. To better understand this evolution let’s take a look at 10 quotes from social media experts on the new marketing paradigm. Social Media Quote #1 “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin Analysis With the millions of new blog... Read More
People talk about content marketing as if it is some new development when in fact content marketing has been around for hundreds of years, and has been used by leading advertising agencies across the US for more than a decade. What is new is not the strategy, it is the medium, message, and opportunities to engage that have changed as... Read More
Here are 5 visual Facebook Timeline tutorial guides to improve your marketing on Facebook. Facebook Timeline Explaind The tutorial infographic below does a great job of visually communicating the essentials of Facebook Timeline for business pages. Each element of a Facebook Timeline page is broken down with a brief explanation and a few tips. The tutorial emphasis the important of making everything from... Read More
In this video, the Hubspot team covers how to create a resource center for your website that will improve visibility, provide useful information for potential customers, and increase the number leads your website generates. What is a Website Resource Center? A resource center is a collection of informative articles, guides, and other educational material developed for potential customers. It is... Read More