Content marketing just keeps growing in popularity! More and more businesses are turning to content marketing to improve visiblity and attract new customers.
Thanks to the team at Wishpond who put together a great infographic covering The State of Content Marketing in 2013 we can get an idea of just how big it is going to be this year.
According to the infographic 118.4 billion dollars will be spent in 2013 on content marketing, video marketing and social media. Content marketing alone will account for 25% of marketing budgets and 42% of budgets for companies with less than 10 employees.
Does content marketing really deliver? Yes. Companies that blog have on average 434% more pages indexed in search engines. Even in the B2B sector investing in content marketing and blogging pays off by driving 67% more leads.
Is your business betting big on content marketing? Does blogging play a central role in your marketing strategy? Let us know!
Infographic courtesy of Wishpond.