This infographic by Blue Glass, highlights the meteoric rise of content marketing as a leading strategy for B2B marketers and startups.
B2B Content Marketing Goals
According to the statistics presented in this infographic, 90% of B2B marketers use content marketing as part of their overall strategy. The use of content marketing among this group is expected to increase by 60% by the end of 2012. It is interesting to note that the number one reported metric of success in content marketing is web traffic. Brand awareness, customer acquisition, lead generation, and customer retention/loyalty are the other top metrics of success.
Content Marketing Tactics
Some content marketing tactics are more popular than others. Posting articles, using social media, blogging, email newsletters and case studies are among the most popular content marketing tactics being used today.
State of Content Marketing
Considering the important role content marketing has played in B2B marketing, it is no wonder that most companies allocate more than 26% of their B2B marketing budget to content marketing. What is surprising is that smaller businesses tend to spend even more of their marketing budgets on content marketing. The new emphasis on content marketing is leading companies to outsource the work. The statistics in this infographic illustrate that outsourcing of content marketing is up from 55% in 2010 to 62% in 2011. The infographic also projects that marketers are planning to spend 60% more of their budget on content marketing in 2012.
For more content marketing advice, check out the What is Content Marketing series.
Infographic courtesy of http://www.blueglass.com/Tags: Content Marketing