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Microsoft's Investment in Nook – What it Means for eBooks, eBook Readers and Publishers

Steve Ballmer - CEO Microsoft - B & N Partnership

Barnes and Noble’s spin-off of the Nook and its college education business into a newly formed subsidiary, and Microsoft’s $300 million investment  for 17.6% of the newly-formed subsidiary Newco announced April 30th, 2012 as part of a strategic partnership between Microsoft and B & N, has the potential to not only disrupt the eBook industry but also to…

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Tweets from Last Week: Mitt Romney's Economic Godzilla, Kim Kardashian and Titanic 2


This is the first installment of Tweets from Last Week, a collection of some of the funniest, cleverest and/or most informed tweets between April 24 and April 30. In this week’s Tweets from Last Week: Comedian Patton Oswalt discusses a late-night appearance that made his decade; Mitt Romney is compared to Godzilla; and Joan Rivers…

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The Rise of WordPress – An Open-Source Success Story


With a humble beginning dating back to its May 27th, 2003 release as a fork of B2/Cafelog, WordPress has risen to become the most popular content management system (CMS) on the Internet. During their 2011 “State of the Word” address, WordPress reported that 14.7% of the top one million websites in the world used their content management system. They also reported that 22 out of every…

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Betting Big on Google Ads: Infographic on Keywords, Companies and Industry Segments


In 2011, 96% of Google’s reported $37.9 billion in revenue came from advertising. Let’s take a look at who spent the most money on Google ads that year. The finance and insurance industry spent more money on advertising with Google than any other segment, with spending topping off at $4 billion. This is 30% greater than the second-highest spender, the retailer…

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The Fight for 'Rubbish Beach' — Hawaiian Volunteers Unite to Clean Up Plastic Marine Debris

Photo courtesy of Megan Lamson

Visitors to the island of Hawaiʻi (the ‘Big Island’) find breathtaking volcanoes, lush tropical forests and an established local culture that is tougher to find in the archipelago’s more touristy areas. Unfortunately, the island is also home to Kamilo (Kuh-mee-lo) Point — or as the locals refer to it, ‘rubbish beach’. Though it stretches a…

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'With Our Powers Combined' – Impact of Social Media on Google Search Ranking

Integrated Social Media and Search Engine Marketing Strategy

The rise of social media and the impact it has on how businesses can connect with consumers, cultivate relationships, improve brand loyalty and influence purchasing decisions is nothing short of game-changing. Should you stop investing time and money in search engine marketing and focus exclusively on social media? Speaking from our research and experience, social…