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Moneyball for Marketers

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If you’ve seen them movie Moneyball, you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane…

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Beacons: The Cutting Edge Marketing Technique That Customers Wish You Were Using [INFOGRAPHIC]

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Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing. Wait, what exactly is beacon marketing? In a nutshell, a beacon (in this context) is a wireless device that targets…

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SEO Millionaire Neil Patel Explains How To Take Your Blog To The Next Level

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In the bloggers interview series so far, we have done interview with famous bloggers like Ann Smarty, Zac Johnson and Harsh Agrawal. In today’s interview series, we have Neil Patel from QuickSprout.com. Neil Patel is an entrepreneur, investor, advisor, digital marketing consultant and a traffic king. Neil started two SaaS analytics companies, CrazyEgg and KISSmetrics. CrazyEgg, which helps…