The Social Media Revolution — 2012
As Social Media Chimps is a magazine geared to the social media-savvy, it’s quite possible that, if you’re on our site today, you have already seen this video. If not, however, then we highly recommend that you take four and a half minutes to give it a look — the numbers presented are astounding.
The video, produced by social media expert Erik Qualman (@equalman), outlines the profound ways in which social media is affecting the world in 2012, giving us an idea of the potential that this has in store for us in the years to come.
Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.
Welcome to the revolution.
7 Comments
Big, meaningless misleading numbers. You can only skip ads in TV that’s pre-recorded ie just under 10% of what we watch in the UK
Good point, Tess. I wonder if the video is also trying to illustrate a generational shift in how we interact with advertising. TV ads, for instance, are much less likely to have their desired effect on younger viewers:http://www.comscore.com/Press_Events/Press_Releases/2012/1/comScore_Releases_Report_Next_Generation_Strategies_for_Advertising_to_Millennials
This is just a load of big, meaningless numbers, not an outline of the profound ways in which social media is affecting anything
Hey James – good call on catching my unfortunate word choice. Definitely not an ‘outline’ of social media’s impact on the world.
Though I’m not sure I’d call the numbers meaningless. There’s a lot we can take from, say, the fact that 96% of Millenials are on social networks, or that one out of ever eight couples married in the U.S. met through social media. They’re symptoms of a much larger shift in how we interact with the world.
yewn