Applying color psychology to your marketing and branding can help. Depending on the color you can influence a persons mood, emotional state and perception of your brand. Choose the right color for your brand’s product and customers will be primed to buy. To better understand how to apply color psychology to your website and marketing material take a look at the psychology of … [Read more...] about Color Psychology and Marketing [Infographic]
Archives for 2012
Landing Page Optimization and Your Website’s Call to Action [VIDEO]
All too often startups and businesses forget that landing page optimizing and your website’s call to action has a huge impact on customer lead generation and user acquisition. In this video, inbound marketing experts Hubspot share advice and insights to help transform the conversion rates of your landing page. … [Read more...] about Landing Page Optimization and Your Website’s Call to Action [VIDEO]
Why Online Content Marketing Works [INFOGRAPHIC]
Content marketing can be an incredibly effective strategy to increase visibility, influence purchasing decisions and build your brand. In this infographic on the benefits of online content marketing you will learn why in the least, your company needs a blog. Influences Purchasing Decisions and Recommendations Recommendations and word of mouth have a big impact on purchasing … [Read more...] about Why Online Content Marketing Works [INFOGRAPHIC]
One Minute in Social Media [Infographic]
With billions of people using social media a lot can happen in just one minute. Did you know that 2 million videos are viewed on YouTube every minute? Or that there are 175k new tweets? This infographic highlights the massive scale of activities that happen on the most popular social media sites like Facebook, Foursquare, Twitter and YouTube. Take a look at the infographic and … [Read more...] about One Minute in Social Media [Infographic]
37 Signals on the Evolution of a Homepage
Optimizing a website is not a one time thing, it is an ongoing process of improvement centered around experimentation, testing and measuring. This video features the evolution of 37 Signals homepage over the last few years. It demonstrates just how much design work goes into optimizing a website. … [Read more...] about 37 Signals on the Evolution of a Homepage