Learn how to create high-conversion landing pages to fuel the successful launch of your startup.
Startup Landing Pages
Landing pages are a key component of any startup launch strategy.
A landing page one of your most effective tools for testing your messaging and measuring the response of potential customers.
Writing great copy for your landing page will take time and practice. This is a critical step in creating a landing page that converts visitors into email registrations.
Make sure to add an email form to your landing page to collect visitors’ contact information. Keep an eye on the percentage of landing page visitors who sign up via your email form. This will give you an idea of the effectiveness of your messaging.
By tweaking your landing page and monitoring the impact on the percentage of people who sign up, you can get valuable insight into what is important in your message and what resonates with customers.
Building Landing Pages for Startups
There are a few different options when building landing pages.
Depending on your web savvy, you might want to use a landing page service like Launch Rock.
If you have basic web and graphic design skills, you might want to consider designing your own landing page. Instead of just creating a basic HTML page or spending a lot of time developing a custom solution, consider a popular content management system (CMS).
Having a content management system set up from the beginning will make content marketing easier and can save you time. It also enables everyone from the team to contribute to the development of engaging content.
Our favorite CMS is WordPress. It is free to use, has a large developer community and thousands of pre-built themes.
If you elect to go with a CMS from the beginning, don’t get sidetracked creating tons of additional pages.
Before you focus on blogging, you will want to focus exclusively on crafting a landing page that is visually compelling and clearly communicates what your startup does.