Twitter is an integral part of almost every startup and business social media strategy. Unfortunately, most start tweeting right away before taking the time to develop a Twitter strategy that actually works. If you’re not adding followers on a daily basis, and stuck with less than 1k followers total, there is probably a good explanation… you suck at Twitter.
It’s going to be ok! In this article we will share four simple tips that should help you not suck at Twitter and jumpstart your follower count.
Four Simple Tips to Not Suck at Twitter
Your Tweets Suck
Visitors to your Twitter account will quickly scan your recent tweets. If they don’t see anything of value, they won’t stay around long enough to become a follower.
Twitter is great for sharing valuable information. Make sure your valuable tweets are not lost in a sea of tweets only a mother could love.
A good rule of thumb is to make sure that 7-8% of your Tweets provide value for followers.
You’re Not Famous or a Celebrity, Just a Narcissist
When tweeting, it is easy to be focused on your life and not tweet about things other people find valuable or interesting. Remember, unless you are famous or a celebrity, avoid Tweeting about yourself.
Instead of acting like a big narcissist on Twitter, focus on providing valuable tweets for your followers. Share great information, giveaway stuff and highlight other people on Twitter who are doing great things.
You Have Twitter Diarrhea
Don’t tweet for the sake of tweeting. Make sure that each tweet adds value for your followers. People love to receive valuable info that is relevant to their life.
By focusing on tweeting valuable information you will improve the odds that people will see value in becoming a follower. By resisting the urge to give in to Twitter Diarrhea, the number of people who unfollow you to avoid polluting their account with your diarrhea will decrease.
Your Profile and Bio Suck
Take an honest look at your Twitter profile and bio without getting lost in your own delusions of grandeur. If your tweets don’t suck, you don’t act like a narcissist, and you don’t have Twitter Diarrhea then it probably means your profile and bio sucks.
Try changing your profile description around and see if that helps improve things. One of the easiest ways to convert visitors into followers is to clearly communicate the value they will receive from your tweets.
In Closing
Personal vs Professional
If your Twitter account is for personal enjoyment and connecting with friends, don’t worry about your follower count. If you’re using Twitter for business purposes, it is important to take an honest look, without making it personal, to discover why people are not following you.
Deciding to Follow
When someone visits your Twitter account for the first time, you only have a couple of seconds to convince them to explore further. It is critical that a visitor be able to identify the value in following you in the first in 2-3 seconds of viewing your profile.
On Not Sucking at Twitter
In order to get more than 1, followers on Twitter for your business or startup, you’ll need to stay focused and try not to relapse into old habits of narcissism and Twitter Diarrhea. Focus on what is important to your followers.
If you can’t contain your Twitter Diarrhea, set up a personal account and let ‘er rip!