A little inspiration and good advice can go a long way. These 14 social media quotes and resources will get you inspired and increase your overall knowledge of social media.
Quotes on the Role of Social Media in Business
“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
“The hardest thing for marketers is to turn over the brand experience to the community and let them define it.”– Eric Erwin
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” – Karie Willyerd & Jeanne C. Meister
Resources on Social Media and Business
- 5 Ways Businesses can use Social Media as a Tool for Progress via Mashable
- Social Media Infographic on the Benefits of Followers, Fans and Likes for Brands via Social Media Chimps
Quotes on Measuring ROI of Social Media
“It is only by recognizing all of the benefits delivered by social media marketing that the complete value of these efforts can be understood.” –Forrester Research Company
“The polling of Internet users shows that friends’ recommendations are the most reliable driver behind purchasing decisions. Right now that market is largely untapped. Facebook and other social networks can allow that to happen.” – Yuri Milner
“The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.” – Jason Falls
Resources on Measuring Social Media ROI
- Measuring Social Media ROI and Goal Conversion with Google Analytics via Unbounce
- How to Measure Social Media ROI like the Experts via Hubspot
- 5 ways to Measure Social Media ROI via Dreamgrow
Quotes on Negative Social Media
“If there’s a firestorm erupting via blogs, your customers will expect you to respond via those same blogs, not via a carefully-worded press release 4 days later.” – Mack Collier
The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.” – Erik Qualmann
“Backchannel griping may be part of social-media culture, but it doesn’t have to overshadow your joys and successes. And if you’ve survived bad press, you can survive a few hours of bad social media.” – Alexandra Samuel
“Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake
Resources on Negative Social Media
- Negative Social Media and the Importance of Positive Reviews by Customers Infographic via Social Media Chimps
Social Media Marketing Quotes
“Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.” – Mitch Joel
“Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Cadabra
“To utilize social media tools effectively and properly, you must absolutely generate spontaneous communications in direct response to what others are saying or to what is happening in that moment. Be yourself. Be conversational. Be engaged.” – Aliza Sherman
“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” – Matt Dickman
Resources on Social Media Marketing
- From ‘Me First’ to ‘We First’: Five Tips for Social Media Marketing via Adage
- The Basics of Social Media for Launching a Startup via Social Media Chimps