Most businesses know they need a social media strategy, but struggle to understand the return on investment (ROI) it will provide. Let’s take a look at this infographic from FOCUS examining the real costs and benefits of social media campaigns. Cost of Social Media Campaigns The infographic below, based on input from social media company Bonsai Interactive, presents the … [Read more...] about Where’s the ROI? Infographic on Costs and Benefits of Social Media Campaigns
Infographic on eBook Readers and the Book Publishing Industry
Over the last few years we have seen eBooks and eBook Readers rise as one of the fastest growing segments of the book publishing industry. Let’s examine this infographic by RetailMeNot comparing eBooks, eBook readers and print books to get a better understanding of why that is. Each year the publishing industry in the United States produces over 2 billion books, 35 million … [Read more...] about Infographic on eBook Readers and the Book Publishing Industry
10 Tips to Improve Your Web Content
Make your content as compelling and valuable as possible by following these ten simple steps when writing a new blog post or article. These tips will help to both increase the time visitors spend on your website, improve engagement and search engine ranking. Break up Paragraphs Most people on the web don’t read, they skim for a couple seconds. If they don’t see something that … [Read more...] about 10 Tips to Improve Your Web Content
Feed.Us Co-Founder Rick Stratton on the Future of Content Management and Turning Bad News into Social Media Gold
Feed.us is a startup with a new approach to content management that uses a cloud-based content management solution to make managing content across multiple locations and properties easier. We sat down for a Skype interview with co-founder Rick Stratton in order to gain a better understanding of how Feed.Us works, and to talk about the future of content management. … [Read more...] about Feed.Us Co-Founder Rick Stratton on the Future of Content Management and Turning Bad News into Social Media Gold
New Year’s Resolutions and Social Media Infographic
Ever wondered about the New Year’s resolutions people make? With the help of this infographic on New Year’s resolutions that were shared on social media, we can gain some interesting perspective on people’s aspirations for 212. Positive or Negative Resolutions Out of the 7 thousand New Year’s resolutions analyzed on social media sites between December 28th to January 3rd, most … [Read more...] about New Year’s Resolutions and Social Media Infographic