Increasing brand awareness is more than choosing the right name and buying a few ads, it is about building a relationship with consumers. With the complexities of building awareness and a truly great brand it can be overwhelming. To help you navigate the maze of building your brand we have outline 5 steps to help you successfully increase brand awareness. Name The name of your … [Read more...] about How to Increase Brand Awareness
Social Media in the Middle East in 2013
The importance of social media in the Middle East has been clearly highlighted to the entire world as a result of events such as the Arab Spring and Egyptian Revolution. Over the last few years the Middle East has become one of the main hubs for social media. It is estimated that 3.7% of internet users around the world are from this region and that over 4% of the local … [Read more...] about Social Media in the Middle East in 2013
Restaurants and Social Media
In recent years, social media has played a transformative role in the service industry and how businesses operate. The restaurant sector has benefited greatly from the usage of popular social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, YouTube, Foursquare, and Yelp amongst others. Restaurants are using social media in numerous ways: Management and staff … [Read more...] about Restaurants and Social Media
Tips on How to Make An Infographic
Ever wanted to create your own infographics, but didn’t know where to start? Maybe you want to give the news a makeover or maybe you want to capitalize on the power of a great visual to convey your message (before you lose your information overloaded consumer). Great infographics contain some very common elements, and by following a few simple rules you can create your own. … [Read more...] about Tips on How to Make An Infographic
The Changing Role of Client Feedback on Customer Service
The influence of customer service on a company’s post-purchase buying behavior cannot be overstated. In a recent study conducted by Dimension Research on behalf of Zendesk, results clearly demonstrate the importance of maintaining good customer feedback and how it influences a customer’s purchases in the future. On the other hand, negative experiences/reviews can also reduce … [Read more...] about The Changing Role of Client Feedback on Customer Service