Search engine optimization can be confusing not only for SEO newbies, but also for people with a good understanding of the basics. This infographic on search engine optimization makes it easier to understand some of the key concepts in SEO by breaking it down visually. Keyword Research Keyword research is an integral part of any search engine optimization strategy. By analyzing … [Read more...] about Basics of Search Engine Optimization Explained in an Infographic
Social Media and Presidential Candidates – A History
The 2008 presidential race could be characterized as the first instance in which social media was used as a primary form of voter outreach—at least, for one of the candidates. Barack Obama’s “Vote for Change,” a slogan that essentially evolved into a full-fledged social media campaign, incorporated Facebook, Twitter and YouTube. Then there was his “Yes We Can” poster, which … [Read more...] about Social Media and Presidential Candidates – A History
How to Create High Conversion Landing Pages for Your Startup’s Launch
Learn how to create high-conversion landing pages to fuel the successful launch of your startup. Startup Landing Pages Landing pages are a key component of any startup launch strategy. A landing page one of your most effective tools for testing your messaging and measuring the response of potential customers. Writing great copy for your landing page will take time and … [Read more...] about How to Create High Conversion Landing Pages for Your Startup’s Launch
The Basics of Content Marketing for Launching a Startup
Build momentum for the launch of your startup by learning the basics of content marketing. Content Marketing for Startups The basic concept behind content marketing is that by producing original, relevant and high quality content, and distributing it to potential and current customers, you will be able to influence their purchasing decisions and improve brand loyalty. The one … [Read more...] about The Basics of Content Marketing for Launching a Startup
What is Email Spam Made of and What Does it Cost Us?
It is probably safe to say that almost everyone hates email spam. To get a better idea of the impact of email spam as well as email marketing, let’s look at the data presented in this email vs spam infographic below. Spam by Category The amount of spam that exists varies by category. Products makes up 25%, financial services 2% and porn 19% of email spam offers. Cost of … [Read more...] about What is Email Spam Made of and What Does it Cost Us?