Ivan Watson of CNN was in Austin this week, taking part in SXSW, where he discussed the role social media played in two revolutions that he covered — Egypt and Libya. Ivan Watson on Social Media in Egypt When the CNN team arrived in Cairo, explains Watson, the Mubarek government had shut down all cell phone and internet connections, and the team was forced to operate solely via … [Read more...] about Ivan Watson of CNN at SXSW – Social Media in Arab Spring Revolutions
Internet Press Releases – Free vs Paid – PR Services and Social Media
Internet Press Releases Are press releases or a PR team worth your time and money when you have the internet and social media? For the last few years, the new roles of PR and the internet press release have been debated by various experts in the field of online marketing. If you speak with a person in PR, they will often tell you that it is more important than ever to have a … [Read more...] about Internet Press Releases – Free vs Paid – PR Services and Social Media
High Conversion Keywords: Search Intent and Keyword Selection
Search intent is important to consider when choosing high conversion keywords for your website. By incorporating search intent into your keyword selection process you will be able to drastically improve the value of search engine traffic for your business. High Conversion Keywords and Search Intent When people use a search engine, they have a specific intention in mind. Most of … [Read more...] about High Conversion Keywords: Search Intent and Keyword Selection
Content Marketing Infographic – History, Trends and Opportunities
This content marketing infographic by Junta42 highlights important moments in the history of content marketing, beginning at 42 B.C. with a translation of a cave drawing, and jumping to 1895, with John Deere’s launch of its first customer magazine. Before we start to review the history of content marketing from 1895 to present day, let’s review a few content marketing … [Read more...] about Content Marketing Infographic – History, Trends and Opportunities
Social Media Infographic: Benefit of Followers, Fans and Likes for Brands
This social media infographic by Column Five and Get Satisfaction highlights the opportunities for brands using the social networking sites Facebook and Twitter to strengthen their brands and influence consumer purchasing decisions. Social Media and Brand Influence The most compelling statistic from this infographic, based on a survey, is the report that 97.9% of respondents … [Read more...] about Social Media Infographic: Benefit of Followers, Fans and Likes for Brands