Today’s infographic on dealing with negative social media by Osterholm Digital Marketing Group provides a good overview of the adoption of social media by companies. It not only provides data on the use of social media, it also highlights important information on trust and the impact of user reviews on consumer purchasing decisions. Companies and Social Media According to the … [Read more...] about Negative Social Media and the Importance of Positive Reviews by Customers Infographic
4 Tips to Optimize Your Twitter Account to Get More Followers
Lots of people have heard how effective Twitter is for business networking and marketing. Unfortunately, a lot of people who try Twitter find it frustrating. They tweet up a storm, follow lots of people, but not many follow them back. After a couple weeks, they start to realize that the followers are not coming. They begin to question if Twitter can provide them with a return … [Read more...] about 4 Tips to Optimize Your Twitter Account to Get More Followers
Infographic on Trends in Content Marketing for B2B Marketing
This infographic by Blue Glass, highlights the meteoric rise of content marketing as a leading strategy for B2B marketers and startups. B2B Content Marketing Goals According to the statistics presented in this infographic, 9% of B2B marketers use content marketing as part of their overall strategy. The use of content marketing among this group is expected to increase by 6% by … [Read more...] about Infographic on Trends in Content Marketing for B2B Marketing
On Not Sucking at Twitter – Four Simple Tips to Get More Followers
Twitter is an integral part of almost every startup and business social media strategy. Unfortunately, most start tweeting right away before taking the time to develop a Twitter strategy that actually works. If you’re not adding followers on a daily basis, and stuck with less than 1k followers total, there is probably a good explanation… you suck at Twitter. It’s going to be … [Read more...] about On Not Sucking at Twitter – Four Simple Tips to Get More Followers
Small Business Social Media Cheat Sheet Infographic
This infographic by Flowtown and ColumnFive provides a basic overview of a few of the more popular social media websites for small business marketing. The infographic illustrates the pros and cons of the various networks, a basic overview of key terms, how to get started, and the size of the user-base of each site. Pros and Cons Reviewing the pros and cons listed for different … [Read more...] about Small Business Social Media Cheat Sheet Infographic