More than 3, leading social media marketers contributed to the Social Media Examiner’s 213 Social Media Marketing Industry Report, with 89 percent reporting that social media usage generated more exposure for their businesses. Increased web traffic was the second major benefit, with 75 percent reporting positive results. Most marketers are using social media to gain … [Read more...] about The Top Benefits Achieved in Social Media in 2013
5 Tips to use Social to Drive Event Sales
Many brand managers and event promoters use social media because they understand that they “must be present in the social media”. They aren’t mistaken of course but when social presence is a must for everyone, brand managers and event promoters have to take extra steps in order to drive sales. Events are social, sports fans and music lovers go to events with their friends, … [Read more...] about 5 Tips to use Social to Drive Event Sales
Trends in Social Media Behavior
The numbers are in, and social media users aren’t what they used to be. The most popular social networks (Facebook, Twitter, Pinterest and LinkedIn) are preferred, ironically, only by users who are more than 3, with users aged 18 – 29 dominating Github, Orkut, DeviantArt and Reddit. If you’re aiming for a younger market, it would certainly be in your best interest to develop a … [Read more...] about Trends in Social Media Behavior
Rand Fishkin On Why SEOs Can’t Be Just SEOs
In this edition of Whiteboard Friday, SEOMoz’s Rand Fishkin shares his thoughts on why you can’t just be an SEO anymore. With changes in how sites are ranked over the last few years many areas traditionally outside of the realm of SEO including social media, branding, and design are now integral component of any effort to improve search engine ranking. Despite the fact that … [Read more...] about Rand Fishkin On Why SEOs Can’t Be Just SEOs
Adwords vs Facebook Ads
Wondering if you should be using Adwords or Facebook ads for your business? Here is a quick breakdown of the benefits of the two advertising platforms and a collection of important statistics from 212. Here are the real interesting facts for advertisers: Click-Through Rate – Google 2.% vs Facebook .5% Average CPM – Google $1.6 vs Facebook $.15 Revenue Per $1 on Advertising – … [Read more...] about Adwords vs Facebook Ads