In this segment from Standford Business School, Dana White discusses the role of social media on the growth of the UFC. According to Dana social media has played and continues to play a huge role in the UFC’s growth both in the US and in international markets. As an active users of social media platforms including Twitter Dana see the shift to instant information, … [Read more...] about Dana White, UFC and Social Media
Henry Jenkins on Participatory Culture and Online Communities
How do you harness the power and energy of online communities and participatory culture for civic and political good? That is exactly the question that Henry Jenkins raises in the video introducing the questions he is currently examining to better understand how empowered groups of individuals can make a positive impact on society. Jenkins defines participatory culture as … [Read more...] about Henry Jenkins on Participatory Culture and Online Communities
Color Psychology and Logo Design
When designing a logo the colors you use have a huge psychological impact on the recognition and perception of your brand. In fact, the colors your choose can increase brand recognition by as much as 8% and brand comprehension by up to 73% according to the infographic below. Take a few minutes to learn about the psychology of different colors but makes sure to remember two … [Read more...] about Color Psychology and Logo Design
Social Media Event Promotion
Social Media can make an event or conference go from good to great with a little planning and effort. Here are a few simple tips and an infographic to make it easier to execute your social media event promotion strategy. Make Social Sharing Easy Make it really easy for people to share information about your event on social media. Add social sharing buttons to your website and … [Read more...] about Social Media Event Promotion
Highlights from Guy Kawasaki at Social Media Breakfast
Learn a few key insights from this highlight reel of marketing guru Guy Kawasaki’s speech at Social Media Breakfast in Auckland. During the speech Guy lays out the three qualities necessary to be enchanting in marketing, social media and life: 1. Like-ability 2. Trustworthiness 3. Competence During the speech he also emphasis the importance of a bottom up strategy as … [Read more...] about Highlights from Guy Kawasaki at Social Media Breakfast