Ever wanted to know how to get a better click-through-rate (CTR) when tweeting your blog posts?
Well, Dan Zarrella of HubSpot shares his research and explains how to get a higher CTR from your tweets in the infographic below.
If you’ve ever used Twitter to drive traffic to your blog, you know it can be a challenge to get a decent number of clicks. Take a look at these tips to see how you can improve your numbers:
8 Tips for Improved Tweet CTR
These eight tips for tweets should, according to Zarella’s research, get you a higher click-through-rate and increase the number of retweets you receive.
Keep Tweets Between 12-13 Characters
After looking at 2, tweets, Zarella found that those between 12 and 13 characters received the highest CTR. Also note that leaving room for retweets is another good reason to limit yourself to no more than 13 characters.
Place Links After the First 25% of the Tweet
Instead of placing the link at the end of your tweet, try putting it after the first 2-4 words. This helps to make the link stand out visually, and forces you to come up with short, catchy wording for your tweets. If you place hashtags at the end of your tweets, linking in the first quarter of the tweet will help to ensure that your link doesn’t blend in with the tweet’s hashtags.
Tweet Less, Not More
In terms of tweeting, the old adage “less is more” holds true. The more you tweet, the less often people will click on your links. Instead of tweeting more often, focus on writing great tweets to increase your CTR.
Words in Tweets Matter
The words you use in your tweets make a big impact on CTR. In order to get more clicks, try using words like ‘via’, ‘@’, ‘RT’, ‘please’ and ‘check’ in your tweets. Also note that the use of some words, such as ‘marketing’, actually decrease CTR.
Paper.li Daily’s Work
Creating a daily paper to share on Twitter using Paper.li is a great way to get more clicks. Just tweeting the words ‘daily is out’ will drastically increase your CTR. You can even improve your daily paper by including other great blog posts to share.
Use Action Words, Not Nouns
Great action words can transform the CTR of your tweets. According to the infographic, both verbs and adverbs increase CTR while nouns and adjectives decrease it. Take the time to choose the right wording for your tweet and it will pay off.
Weekend Tweets More Popular
Just because web traffic dies down on the weekends, it doesn’t mean that you shouldn’t bother tweeting. Weekend tweets actually see a higher CTR than identical posts during the workweek.
Evening Tweets Get More Clicks
Evening tweets enjoy a higher CTR than those in the morning. The times with the highest CTR are around 9: a.m., 2:3 p.m., 5:3 p.m. and 9: p.m. EST. Increase the traffic to your blog posts by tweeting about them at peak times.
Give these Twitter tips a try and let us know if they help to improve your CTR: