If you’d like to really understand what type of content is popular among your audience, take a few minutes to check your social media engagement each week. You will get valuable insight into the types of content and topics that are most popular with your readers, as well as the headlines that work best.
What is Topsy?
With Topsy.com, you can easily check on social engagement for free. Just type in your website’s URL (ex: yourdomain.com) and hit search. This will provide you with a list of blog posts and other content on your site, along with your social media performance.
Topsy also provides a series of filters that make it easy to change the data’s scope from looking at social engagement across the entire life of your website down to the last hour. These filters also enable you to change which social media sites and metrics are displayed in the results.
Benefit of Checking Social Engagement
By checking your social media engagement, you will get insights on how you can improve your content marketing strategy. If done on a regular basis, this can drastically improve your overall success.