With the release of Google’s Panda updates, high quality and engaging content, as well as positive website metrics, have become increasingly important in determining search engine ranking.
If the Panda update is a sign of the future of search, the old adage, ‘content is king‘ will be more accurate than ever.
Here are 6 tips for your website, Google’s Panda Update and the future of search:
Original Reporting and Research
Take the time to interview people. Do original research and add to the overall information available on a topic. Create new content as opposed to analyzing, discussing or creating mashups based on the work of others.
Author Quality Content
Focus on developing great content. Spend the time to create informative, engaging and truly valuable content. If matters if people read your content and if they share it.
Decrease Bounce Rate
Keep improving your website. Monitor your website analytics to track improvements. Decrease you bounce rate by optimizing your website and your content.
Increase Visitor Time
Get people to spend more time on your website. Show them a list of the most popular, as well as related, content. Make it easier for them to explore a topic across multiple pages.
Improve Social Sharing
Share your best content on social websites like Twitter and Facebook. Promote discussion and sharing among your fans. When someone visits your website, give them a way to easily share your content.
Increase Return Visitors
Keep people coming back. Just keep giving them a regular supply of great content. Get people to subscribe to receive email updates. That way they get a notice when you post new content.
With the current direction of search, it is important to have a renewed focusing on developing great content. If you produce compelling, original content, and have a website that is easy to navigate you should continue to see a steady increase in search traffic in the future.