Learn how to get your startup on track for a successful launch in less than 3 days.
In this article, we’ll be using a hypothetical startup named AppMeToo. Our hypothetical startup, AppMeToo, just began work on an innovative new app that will make it easier for people to find relevant news with the help of their social graph.
Play by Play of the First 3 Days
Here is a week by week, play by play, on how AppMeToo could use a landing page, social media and content marketing to help ensure a successful launch strategy and lots of customers for their new app.
The First 3 Days
Week 1 – Set Up and Get Content
AppMeToo also makes sure their branding is congruent.
After testing their landing page in different browsers and mobile devices, AppMeToo creates a set of google alerts for their industry. These alerts are added to an RSS Feed Reader or other content curation tool.
Next, AppMeToo starts adding feeds from the best blogs in their industry. If a blog is on Twitter, AppMeToo also adds them to a public Twitter list.
In week two, AppMeToo makes it a point to check their RSS Feed Reader every morning and find the best blog posts, articles and important industry news. They write catchy headlines for their tweets linking to the best content of the day.
After tweeting a couple great blog posts, articles and resources, AppMeToo begins working on adding new Twitter followers each day.
At the beginning of the week, AppMeToo finds an expert blogger in their industry on Twitter, who has thousands of follower, who match the characteristics of the people AppMeToo thinks will be interested in their new app.
AppMeToo uses the expert blogger’s followers as a way to quickly and efficiently find and follow people on Twitter who could be potential customers.
Every morning, AppMeToo finds great content and tweets it out throughout the day. Then, AppMeToo follows new people on Twitter with the help of the expert blogger’s list of followers or by using Twitter’s advanced search.
At the end of the day, AppMeToo checks to see how many people ended up following back on Twitter. This gives them an idea of who is interested in their their upcoming app, as well as an idea of the conversion rate their social media profile and landing page are providing.
Each day, AppMeToo tweaks their profile, messaging and the type of content they share to improve conversion rates, increase retweets and attract more followers on Twitter.
At the end of the week, AppMeToo looks through the list of all the people on Twitter, who they have followed and unfollows those who don’t seem to be interested in their upcoming product.
Week 3 – Create Content and Promote Startup
In week 3, AppMeToo continues the routine from Week 2 with a few minor modifications.
For every 3-1 tweets with great blog posts, articles and resources, AppMeToo tweets a something about themselves with a link to their landing page.
Next, AppMeToo writes a short blog post based on the topics from week two that received a lot of retweets.
Everyday, AppMeToo tweets links to great information, shares one of their blog posts, and tweets them out with a compelling headlines.
At the end of the day, landing page conversion rates and the number of new Twitter followers and retweets are reviewed.
Each day AppMeToo improves their performance. The team makes sure to hone in on the type of content, headlines, time periods and types of people who are most interested in their upcoming app.
Week 4 – Repeat and Explore
In week 4, AppMeToo continues with the activities from the first weeks.
With additional time AppMeToo start to add other pre-launch marketing activities and explore opportunities such as guest blogging, press releases, pitching journalists, and talking to prospective customers.
By building a solid foundation in the first three weeks, AppMeToo is able to drive targeted traffic to their landing page and blog, generating new signups for their app every single day.
As a byproduct, they have clarity on the messaging that resonates with potential customers, a high conversion landing page, improved search engine ranking and a constantly growing network on Twitter.