LinkedIn, the world’s largest professional networking site and a valuable component of any businesses marketing strategy. By mastering LinkedIn’s most valuable marketing feature, LinkedIn Groups, you can build valuable connections to help propel the growth of your business.
If you have not mastered the art of marketing on LinkedIn Groups the following strategies should give you a good framework for building valuable connections and get you on the road to becoming a LinkedIn Group marketing mastermind.
Complete Your LinkedIn Profile
Before you start participating in Groups on LinkedIn make sure your profile is completely filled out and up to date.
Join Relevant LinkedIn Groups
Take the time to browse various Groups on your industry to find the ones that look most promising. By focusing on groups with at least a couple hundred members your marketing efforts will yield greater results. Remember, it is more important to regularly participate in a few Groups than rarely participate in a large number of Groups.
Adjust your level of participation based on the time you have available to dedicate to LinkedIn. As a good rule of thumb, make sure to visit and participate in each LinkedIn Group 2-3 times per week.
Start Meaningful Conversations
Once you have gotten the feel for a Group and identified the types of topics that are popular, start a meaningful conversation. To facilitate conversation, invite Group members to comment.
Respond to Comments
When a Group member leaves a comment or responds to one of yours, make sure to respond. By regularly responding to comments, you will become a highly visible and valued member of the LinkedIn Groups you join.
Launch A LinkedIn Group
Once you have been actively participating in a couple LinkedIn Groups you might want to consider launching your own Group. Having your own LinkedIn Group gives you another level over control over the Group, increased visibility and even greater marketing benefits.
LinkedIn Group Marketing Experiences
Are LinkedIn Groups an important component of your LinkedIn marketing strategy? Do you have any other tips to suggest?