How To

Internet Press Releases Are press releases or a PR team worth your time and money when you have the internet and social media? For the last few years, the new roles of PR and the internet press release have been debated by various experts in the field of online marketing. If you speak with a person in PR, they will often tell you that it is more important than ever to have a … [Read more...] about Internet Press Releases – Free vs Paid – PR Services and Social Media

In ‘Revolution 2.‘, Egyptian Google executive Wael Ghonim describes how he used traditional marketing practices to galvanize and mobilize the members of the Facebook group he’d created, Kullena Khaled Said (‘We Are All Khaled Said‘), in order to achieve justice for a young Egyptian man who mysteriously died while being arrested by Egyptian police in June of 21. This Facebook … [Read more...] about Revolutionary Marketing — ‘Sales Funnel’ Marketing in Social Media Movements

One of the greatest benefits of Twitter is the real-time access to valuable information. It is a great way to share everything — from new medical research to celebrity gossip. If your business is on Twitter, followers are going to expect that you will provide them with relevant and engaging information. Writing blog posts and guest blogging can be very time-consuming and … [Read more...] about 5 Tips for Finding Great Content to Share on Twitter

Keyword research is an important component of search engine optimization. If done correctly, it can provide an ever growing stream of new visitors from search engines such as Google, Bing and Yahoo. By taking the time to conduct keyword research and understanding keyword strategies before you get started with content marketing or other SEO activities, your hard work is more … [Read more...] about Keyword Research for SEO: The Best Keyword Research Guides, Advanced Strategies, Meta Tags, Long Tail Keywords, etc…

Lots of people have heard how effective Twitter is for business networking and marketing. Unfortunately, a lot of people who try Twitter find it frustrating. They tweet up a storm, follow lots of people, but not many follow them back. After a couple weeks, they start to realize that the followers are not coming. They begin to question if Twitter can provide them with a return … [Read more...] about 4 Tips to Optimize Your Twitter Account to Get More Followers