How To

This infographic by Flowtown and ColumnFive provides a basic overview of a few of the more popular social media websites for small business marketing. The infographic illustrates the pros and cons of the various networks, a basic overview of key terms, how to get started, and the size of the user-base of each site. Pros and Cons Reviewing the pros and cons listed for different … [Read more...] about Small Business Social Media Cheat Sheet Infographic

Twitter is an integral part of almost every startup and business social media strategy. Unfortunately, most start tweeting right away before taking the time to develop a Twitter strategy that actually works. If you’re not adding followers on a daily basis, and stuck with less than 1k followers total, there is probably a good explanation… you suck at Twitter. It’s going to be … [Read more...] about On Not Sucking at Twitter – Four Simple Tips to Get More Followers

For almost any startup, getting in front of potential customers is incredibly important. This not only leads to early adopters and paying customers, it can also provide valuable insights that improve a startup’s probability of success. As customer development guru Steve Blank highlights in 4 Steps to the Epiphany, getting in front of customers is critical in the early stages of … [Read more...] about Startup Customer Development: Applying Evolutionary Game Theory to Meetings with Potential Customers

A tweet with great information or a popular link can get retweeted to thousands, and in some cases hundreds of thousands, of people in just a matter of hours. If you’re lucky enough to tweet something that gets a lot of retweets, you can expect to see an increase in  followers, influence,  additional traffic and even an improvement in your website”s search engine ranking. Here … [Read more...] about 5 Tips to Get More Retweets on Twitter

Twitter is a great social network for connecting with new people. The open nature of Twitter makes it easier than other social networks to grow your network, build relationships and start conversations. In this guide we will cover 6 ways to use Twitter to connect with prospects, establish a relationship, add them to your network and convert them into paying customers. Location … [Read more...] about Guide to Finding Prospects on Twitter and Converting Them Into Customers