Search engines reward websites that publish original content on a regular basis. By producing new content — every week — on specific topics, your search engine ranking will improve.
To ensure your content marketing efforts deliver valuable traffic, take the time to do keyword research.
When identifying keywords to target in your content marketing efforts it is really important to not just consider the overall traffic and competition for a keyword but also search intent.
By reviewing data with free keyword research tools, you can find keywords that will make it easier to achieve top rankings in popular search engines such as Google and Bing.
Relationship Content Marketing and Social Media
When combined with social media, content marketing becomes an even more powerful tool.
Once you have built up a network on social media sites like Twitter and Facebook, post your content and watch as people start share it. This is an effective way to improve the impact of your content and even improve your search engine ranking.
People naturally trust the information that is provided to them by friends and even strangers over something from a company. By developing content that is good enough that people want to share, your existing network on social media will grow steadily.
What is Content Marketing Exactly?
Content marketing has a long standing history as a commonly used used marketing strategy. It is based on the concept that providing valuable, informative and relevant content to potential and current customers improves brand loyalty and positively influences purchasing decisions.
Recommended Content Marketing Guides
Want to learn more about content marketing? Here are a few guides from experts in content marketing:
- The Beginner’s Guide To Content Marketing
- The Content Marketer’s Guide to Web Content
- A Quick and Dirty Guide to Content Marketing
- Grande Guide to B2B Content Marketing
For more content marketing advice, check out the What is Content Marketing series.