This digital marketing infographic by 6S Marketing presents online budgets for 2011, as well as forecasts for 2012. The information presented highlights the growing trend toward digital marketing for business in 2012.
Digital Marketing Budgets
According to the infographic, online only made up only 17% of marketing budgets in 2011. It projects that companies in 2012 will continue to increase digital marketing budgets and decrease investment in other types of marketing.
In 2011, 70% of digital marketing budgets went to SEO and social media. For 2012, 64% of companies say they will increase their budget for social media, with a focus on their blog and product reviews. Businesses also expect to increase their investment in SEO by 64%. 28% of organizations expect to move their marketing budgets to completely digital channels.
One of the most staggering points presented in the infographic is that 70% of companies plan to increase their investment in Facebook.
With current trends in search, is is no wonder that SEO is one of the areas that has seen one of the highest investments by companies focused on digital marketing. According to the infographic, 20% of Google searches each month are for local businesses. 57% of people who use the internet use search on a daily basis. Out of those daily searches, 46% of them are for information on products or services.
Breakdown of Digital Marketing Budgets
Looking at the breakdown of how digital marketing budgets were spent in 2011, the popularity of inbound marketing and the adoption of content marketing as a key strategy are apparent. The infographic presents the following data comparing inbound and outbound marketing, and the percentage of digital market budgets allocated to these activities.
- 55% Blogs
- 47% Social Media
- 39% SEO
- 27% PPC
- 36% Telemarketing
- 33% Direct Mail
- 19% Trade Shows
Social Media Lead Generation
The infographic below highlights the efficacy of social media to generate new leads and customers. 57% of companies report that they get new leads customers from their blogs. A number of companies utilize social networking sites to attract new customers: 57% using LinkedIn, 48% using Twitter and 42% on Facebook.
Digital Marketing Budgets 2011
In 2011, digital marketing budgets focused on both search and creating websites optimized for converting visitors to customers. Here is a breakdown of the focus of online marketing budgets by percentage of senior level marketers worldwide.
- 51.1% Search/Keywords
- 47.6% Website Creation/Optimization
- 38.3% Converting Traffic
- 38.3% Social Media
Digital Marketing Budgets 2012
The infographic forecasts that 2012 digital marketing budgets will focus on search and content marketing. Here is a breakdown of how 2012 digital marketing budgets are expected to be invested.
- 60.3% Search Marketing
- 29% Display Advertising
- 4.16% Email Marketing
- 4.1% Social Media
- 2.36% Mobile Marketing
Infographic courtesy of http://www.6smarketing.com/.