In 2012, e-commerce sales are projected to reach $226 billion, a 12 percent increase from 2011, according to Forrester Research. Make sure you have the right product recommendations, because it will make a big impact on your overall sales. Each and every one of the top 5 online retailers uses product recommendations. Just take Amazon as an example; the majority their pages have multiple product recommendations.
5 Product Recommendations Insights and Tips
Improve websites sales performance
In a number of instances, product recommendations have increased sales revenue by up to 3 percent. Recommendations also help improve conversion rates. According to the infographic, product recommendations can improve conversions by up to 15 percent, as well as increase the average order value by up to 5 percent.
Recommendations influence what people purchase
People trust recommendations from others, especially when the recommendations come from friends and family. Out of the entire U.S. adult population, 15 percent have purchased a product based on a recommendation alone.
Don’t hide how you rank products or target recommendations to customers. Put your customers in control.
Segment and target each visitor
Each visitor to your site is different. Improving how you target recommendations to different customer demographics can drastically improve your sales performance.
Test product recommendations
Find the right product recommendation that drive sales. Take the time to test and see what works with the different consumer demographics. Insights from testing can be very helpful when trying to effectively target specific segments.
Infographic courtesy of monetate