As newspapers adjust to the industry’s changing landscape, they are betting big on digital advertising revenue to survive. Here are some valuable insights from the below infographic on newspapers and ad revenue from 2010 to 2011.
Newspapers Betting Big on Ads
Circulation and revenue from classified ads continue their downward trends. Newspapers are looking to combat this by building ad revenue, as opposed to increasing subscriptions.
Targeted Advertising and Video Ads
Newspapers believe they can significantly increase ad revenue by improving their ability to target individual readers based on demographic data. They also see a big opportunity in placing ads in videos to drive additional revenue.
New Sources of Revenue for Newspapers
Between 2001 and 2011 93 percent of newspapers tried a daily deal of some sort. This has proven to be very successful for newspapers. In 2001, daily deals accounted for only around one percent of overall ad revenue, but by 2011 they had reached five percent. The effectiveness of daily deals to increase ad revenue highlights the importance of trying new approaches and experimenting with new sources of advertising revenue.
Infographic courtesy of Statistica.