This infographic on social media demographics by Flowtown presents an interesting comparison of the use of social media sites by gender, age, income and education level. Reviewing the infographic you can see what appear to be trends in the use of social media by different demographic groups.
Seasoned, Wealthy and Educated
The higher a person’s level of education, age and annual income, the more likely they are to use LinkedIn. Among people who are ages 45-64 LinkedIn is the most popular social media site. It is also the most popular for people making over $75k+ per year and have bachelor’s or graduate degrees.
Note that LinkedIn is tied with Digg, Facebook and MySpace with people 65+ and over.
Young, Poor Adults with Some College
Another interesting trend in social media demographics is that social media-based news sites Reddit and StumbleUpon are most popular with young adults who don’t make much money and did not graduate college.
When looking at education level, those with some college are most likely to use StumbleUpon. By age group, Reddit is the most popular among people aged 25-34 and StumbleUpon is a favorite of those between 18-24. Examining income level, those who make $-24k per year are most likely to use StumbleUpon.
MySpace Still Alive and Kicking
Particularly surprising is that, despite the mass exodus of MySpace users over the last few years to Facebook, MySpace is still one of the most popular social media sites for people with only a high school diploma, those between the ages -17 and people who make $5-75k per year.
