Infographics

The influence of customer service on a company’s post-purchase buying behavior cannot be overstated. In a recent study conducted by Dimension Research on behalf of Zendesk, results clearly demonstrate the importance of maintaining good customer feedback and how it influences a customer’s purchases in the future. On the other hand, negative experiences/reviews can also reduce … [Read more...] about The Changing Role of Client Feedback on Customer Service

More than 3, leading social media marketers contributed to the Social Media Examiner’s 213 Social Media Marketing Industry Report, with 89 percent reporting that social media usage generated more exposure for their businesses. Increased web traffic was the second major benefit, with 75 percent reporting positive results. Most marketers are using social media to gain … [Read more...] about The Top Benefits Achieved in Social Media in 2013

The numbers are in, and social media users aren’t what they used to be. The most popular social networks (Facebook, Twitter, Pinterest and LinkedIn) are preferred, ironically, only by users who are more than 3, with users aged 18 – 29 dominating Github, Orkut, DeviantArt and Reddit. If you’re aiming for a younger market, it would certainly be in your best interest to develop a … [Read more...] about Trends in Social Media Behavior

Wondering if you should be using Adwords or Facebook ads for your business? Here is a quick breakdown of the benefits of the two advertising platforms and a collection of important statistics from 212. Here are the real interesting facts for advertisers: Click-Through Rate – Google 2.% vs Facebook .5% Average CPM – Google $1.6 vs Facebook $.15 Revenue Per $1 on Advertising – … [Read more...] about Adwords vs Facebook Ads

When designing a logo the colors you use have a huge psychological impact on the recognition and perception of your brand. In fact, the colors your choose can increase brand recognition by as much as 8% and brand comprehension by up to 73% according to the infographic below. Take a few minutes to learn about the psychology of different colors but makes sure to remember two … [Read more...] about Color Psychology and Logo Design