In recent years, social media has played a transformative role in the service industry and how businesses operate. The restaurant sector has benefited greatly from the usage of popular social media platforms such as Facebook, Pinterest, Twitter, LinkedIn, YouTube, Foursquare, and Yelp amongst others. Restaurants are using social media in numerous ways:
Management and staff encourage customers to leave feedback on their official twitter and Facebook channels regarding services, events and menu items. This provides them with additional insight about what is being liked and disliked and enables them to work on areas in which a weakness is apparent.
Top restaurants are hiring social media marketers to run their online operations and to create hype about new menu items and specials that are awaiting launch.
In order to entice customers, certain restaurants are providing discount coupons and special deals via social media platforms such as Twitter and Facebook.
Human resource specialists are also using social media to recruit potential restaurant employees through job postings on platforms such as LinkedIn as well as Facebook groups/pages.
Infographic courtesy of Digital Dining