This great sports and social media infographic by GMR Marketing covers a variety of interesting facts demonstrating how social media has changed sports coverage and where people get sports news.
Where People Get Sports News
It is not surprising that most people get sports news on the web. Accroding to the infographic, the two most popular sources for sports news are Twitter/Facebook and web-based news sites. Sports radio and television used to be the most common sources of sports news. Today, only 4% of people get their sports news from sports radio, and 13% get it from television.
Where People Check Social Media for Sports News
With the prevalence of smartphones, it is no wonder that people check sports news using social media sites throughout the day. The most common venue for using social media for sports updates, with a whopping 86% of people admitting to it, is at work. Other popular places include dinner (69%), during a party (74%), in the bathroom (58%) and church (9%).
The most common time during which people use social media to share sports news is during a game. Note that 61% of people reported using social media during pre/post game shows, 61% while browsing sports news sites and 68% when at a game.
With all of the social media use by sports fans, sport commentators and athletes are starting to cash on sponsored posts. Despite the posts being paid advertisements, 68% of people say that they love, like or are indifferent to advertisements from sports commentators and athletes. Surprisingly, only 8% report hating it and another 24% say they dislike it.
Infographic courtesy of GMR Marketing.