Online news is becoming increasingly important as consumers continue to make the web a part of their day-to-day lives.
Yury Lifshits conducted a research project in order to better understand how newspapers are adapting to the online realm and performing with social media. His research culminated in the above video and the infographic below — two great sources of information for people interested in social media’s relationship with content marketing.
Lifshits aggregated data on 45 leading news sources, focusing on the number of likes, shares and comments that each outlet’s articles received.
One of the big takeaways from the study is that creating highly social or viral content is not about the quantity of articles a periodical publishes; it’s a quality game.
The study indicates that a single article can account for up to 7-8% of reactions from your readers for a given week.
One issue raised by this study is the impact of the social media strategies used by each news outlet. We know from experience that the way you share content across different social media sites can have a big impact on the amount of social sharing, as well as on how long an article continues to be shared.
Let us know your experience. Does sharing die out for you after the first 48 hours of publishing a new article or blog post? How do you keep people sharing your content past the first few days?
Like Log Study Infographic
Infographic courtesy of Yury Lifshits.