Content marketing can be an incredibly effective strategy to increase visibility, influence purchasing decisions and build your brand. In this infographic on the benefits of online content marketing you will learn why in the least, your company needs a blog.
Influences Purchasing Decisions and Recommendations
Recommendations and word of mouth have a big impact on purchasing decisions. In fact, 5% of people make purchasing decisions based on word of mouth. When your company produces interesting and engaging content people are more likely to follow you on social media, and talk about your product or service.
Company Blog is Key
Creating a blog is a very effective content marketing strategies for companies. Companies that blog receive 55% more traffic, 97% more links and have 434% more pages indexed by search engines. Blogs are also known to be more effective at influencing purchasing decisions than magazines.
Building Relationship with Consumers
Social media makes it possible for positive reviews and recommendations to be shared with thousands upon thousands of people. Developing a positive relationship with consumers can be of big benefit.& Content marketing is a great way to build that relationship and introduce people to your brand. It is also a more effective way to reach and engage consumers than relying solely on ads. According to the infographic below, around 7% of consumers actually prefer to learn about a company by reading articles as opposed to ads. Content marketing has also been shown to positively influence consumer sentiment and when combined with social media becomes a very effective marketing tool.
Infographic courtesy of Contentplus.co.uk.