Foursquare was one of the first location-based social networking apps to really catch on with users.
Founded by Dennis Crowley and Naveen Selvadurai in March 29, Foursquare’s user-base has risen in just a few short years from a few thousand users to 2 million users, as of April 212. Let’s take a look at the infographic below for insights on some of the more interesting metrics surrounding Foursquare’s exponential growth to 1 million users, which it reached in June 211.
Foursquare had around 1 thousand users a mere six months after the company launched. Since then, Foursquare has grown rapidly, and now averages more than 3 million check-ins per day.
Check-ins take place in every corner of the world. According to Foursquare, 5 percent of their users are outside of the United States. Since its launch, there have been check-ins from 169 countries, with a total of around 358 million check-ins taking place outside of the US.
Check-ins have become a part of life for Foursquare users. People on Foursquare love to share important moments in their life. Leading up to June of 211, there had been 1,15 check-ins in at German beer halls, 1,61 birth announcements in hospitals and 5,321 wedding check-ins from inside churches.
Being a mayor is extremely competitive. When Foursquare launched, they changed the game of location-based social networking by introducing the concept of a mayor. Becoming a mayor provides users with a reason to constantly check-in throughout their day. Note that, once you do become the mayor of a location, you shouldn’t get too comfortable. More than 78, 387 majors were ousted daily at the time of the infographic’s publishing.
Infographic courtesy of Foursquare.