Foursquare was one of the first location-based social networking apps to really catch on with users.
Founded by Dennis Crowley and Naveen Selvadurai in March 2009, Foursquare’s user-base has risen in just a few short years from a few thousand users to 20 million users, as of April 2012. Let’s take a look at the infographic below for insights on some of the more interesting metrics surrounding Foursquare’s exponential growth to 10 million users, which it reached in June 2011.
Foursquare had around 100 thousand users a mere six months after the company launched. Since then, Foursquare has grown rapidly, and now averages more than 3 million check-ins per day.
Check-ins take place in every corner of the world. According to Foursquare, 50 percent of their users are outside of the United States. Since its launch, there have been check-ins from 169 countries, with a total of around 358 million check-ins taking place outside of the US.
Check-ins have become a part of life for Foursquare users. People on Foursquare love to share important moments in their life. Leading up to June of 2011, there had been 1,105 check-ins in at German beer halls, 1,061 birth announcements in hospitals and 5,321 wedding check-ins from inside churches.
Being a mayor is extremely competitive. When Foursquare launched, they changed the game of location-based social networking by introducing the concept of a mayor. Becoming a mayor provides users with a reason to constantly check-in throughout their day. Note that, once you do become the mayor of a location, you shouldn’t get too comfortable. More than 78, 387 majors were ousted daily at the time of the infographic’s publishing.
Infographic courtesy of Foursquare.