Luxury brands have always focused on creating a sense of exclusivity, status and emotion. With Facebook Timeline, brands have a powerful tool with which they can reach and engage people all over the world.
For those of you unfamiliar with the four P’s of marketing, they consist of product, price, promotion and place.According to luxury brand marketing consultant Duke Greenhill, founder and CEO of Greenhill+Partners, “the four P’s [of marketing] still hold true, but they come second to a much more imperative agenda. Successful luxury brand marketing demands substantially different considerations, specifically the four E’s: experience, exclusivity, engagement and emotion.”
The four E’s highlight the importance of high-quality content and the power of immersive storytelling for luxury brands looking to further enhance their brand via Facebook.
Ranking by Number of Likes
Before looking at the Facebook Timeline designs for 1 of the most effective luxury brands, let’s see who has the highest number of Facebook likes:
- Burberry – 12.25 million
- Dior – 7.75 million
- Gucci – 7.69 million
- Channel – 6.49 million
- Armani – 3.3 million
- Tiffany & Co – 2.16 million
- Prada – 1.67 million
- Bulgari – 669 thousand
- Cartier – 666 thousand
- Hermes – 561 thousand
Burberry
Visit Burberry’s Facebook Page
Dior
Visit Dior’s Facebook Page
Gucci
Visit Gucci’s Facebook Page
Chanel
Visit Chanel’s Facebook Page
Armani
Visit Armani’s Facebook Page
Tiffany and Co.
Visit Tiffany and Co.’s Facebook Page
Prada
Visit Prada’s Facebook Page
Bulgari
Visit Bulgari’s Facebook Page
Cartier
Visit Cartier’s Facebook Page
Hermes
Visit Hermes’s Facebook Page
Your Thoughts
What do you think of these 1 examples of luxury brands and their Facebook Timeline design? Have a favorite? Do you have any luxury brands that you would suggest we include?