Whether you have a brick and mortar store, or operate an e-commerce store, online networking can really help grow your business. One of the effective ways to network online is by participating on a social networking site such as Facebook or Twitter.
With a limited amount of time to invest in online business to business networking, should you spend your time and energy building a large following on Twitter, or Facebook?
To help you make a more informed decision here are a few strengths of the two social networks:
On Facebook you can purchase ads that target an extremely specific audience. This is possible thanks to the information that Facebook users enter in their profiles. Once you purchase an ad on Facebook, you can target your ads using a variety of demographic characteristics including age, sex, location and interests.
Facebook provides lots of options for personalizing your business page and profile. This enables you to more easily communicate your brand and personality, which can be vital when your clients are comparing you to a competitor.
A tweet sent at noon can end up on the evening news that same day. That’s how quickly things go viral on Twitter. If you want a lot of exposure in a hurry, Twitter is the way to go. This can also backfire. A mean-spirited Tweet may get you a lot of attention, but it could very well end up being the wrong kind of attention.
Easy to Set Up
Because of the simplicity of a Twitter profile, you can be up and running in less than twenty minutes. In order to set up a good Facebook business page, you’ll need to spend several hours that could be used marketing on Twitter.
You can quickly find new customers with Twitter’s search feature. There are many options available, from location-based searches to focusing on specific hashtags. If something is happening in a certain place in the world that could affect your business and you want details, Twitter will have information faster than most news channels or other social networks.
Conclusion: Facebook vs Twitter for B2B Networking
Before choosing to focus on Facebook or Twitter, consider what strengths are most important to your business. As long as you put in the time and energy both of these social networks should help grow your business.
Let us know what network you’ve chosen to focus on Twitter, Facebook or both?