In this segment from Standford Business School, Dana White discusses the role of social media on the growth of the UFC. According to Dana social media has played and continues to play a huge role in the UFC’s growth both in the US and in international markets. As an active users of social media platforms including Twitter Dana see the shift to instant information, communication and constant engagement as a critical component of any media franchise.
The UFC has actually lead the way in embracing social media and online platforms. They were the first organization to live stream fights on Facebook. Dana also regularly hosts video blogs that receive upwards of 250k to 1 million views, and live streaming shows that out rank many TV shows.
By leveraging the power of social media and embracing new technologies to increase distribution, engagement and communication the UFC is able to continue to fuel growth at a rate that far exceeds almost any other sporting events.