Learn a few key insights from this highlight reel of marketing guru Guy Kawasaki’s speech at Social Media Breakfast in Auckland. During the speech Guy lays out the three qualities necessary to be enchanting in marketing, social media and life:
1. Like-ability
2. Trustworthiness
3. Competence
During the speech he also emphasis the importance of a bottom up strategy as opposed to a top down strategy that previously dominated marketing prior the advent of social media. To achieve this button up groundswell Guy advocates that you constantly curate great content, plant many seeds, and engage with people.