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You are here: Home / Videos / Jeff Jarvis on the Rise and Fall of Marketing Dictatorships

Jeff Jarvis on the Rise and Fall of Marketing Dictatorships

by Matt Fields

In the video below, Jeff Jarvis speaks on social media and openness in the digital age at Pivot Conference.

Jeff Jarvis at Pivotcon

Jarvis touches on how the concept of private and public has changed, and outlines the positives of a new-found openness. To make his point, he highlights his own experience  sharing his cancer diagnosis with the world via Twitter.

Corporate Openness

With CMOs from corporate America watching, Jarvis conveys the importance of embracing openness.

This concept is slowly gaining traction with corporate America, but the adoption pales in comparison to the way tech startups have embraced openness over the last few years.

Startup founders regularly blog about their experiences, recent company developments and important decisions.

Who is Jeff Jarvis?

Jeff Jarvis is a respected journalist, blogger and author of multiple books including Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live and, most recently, Gutenberg the Geek. He is an associate professor at the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism.

Until recently, Jarvis served as the President and Creative Director of Advance Publications, who own and operate Condé Nast, Parade, Newhouse Newspapers, American City Business Journals, Bright House cable, and other content properties.

He  also  founded Entertainment Weekly, and serves as an editor and reporter for various national newspapers including the New York Times, San Francisco Examiner, and Chicago Tribune.

Additional Videos from Pivot

To see all of the videos released from the recent Pivot conference visit the Pivotcon Vimeo page.

Filed Under: Videos

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