All too often startups and businesses forget that landing page optimizing and your website’s call to action has a huge impact on customer lead generation and user acquisition. In this video, inbound marketing experts Hubspot share advice and insights to help transform the conversion rates of your landing page. … [Read more...] about Landing Page Optimization and Your Website’s Call to Action [VIDEO]
Videos
37 Signals on the Evolution of a Homepage
Optimizing a website is not a one time thing, it is an ongoing process of improvement centered around experimentation, testing and measuring. This video features the evolution of 37 Signals homepage over the last few years. It demonstrates just how much design work goes into optimizing a website. … [Read more...] about 37 Signals on the Evolution of a Homepage
The Speed of Customer Service in the Social Age
Clay Shirky on TED – How Cognitive Surplus Will Change the World
In this TEDTalks video, Clay Shirky talks about his belief that our 2.o universe’s cognitive surplus will change the world, and how tools such as Ushahidi (which means ‘witness’ or ‘testimony’ in Swahili) succeed in helping to make sense of the sea of information around us. Ushahidi is an open-source software that was originally created to track events in Kenya in the wake of … [Read more...] about Clay Shirky on TED – How Cognitive Surplus Will Change the World
MTV’s Britta Schell on Millennials, Social Media and Business
In this talk at the New York Pivot Conference, Britta Schell, Director of Digital Strategic Insights at MTV shares what she has learned from, in her own words, “chasing gen-y zeitgeists.” One of the most important points raised by Ms. Schell is that gen-y’s, also called ‘Millenials’, are one of the first generations to have their lives almost fully integrated with … [Read more...] about MTV’s Britta Schell on Millennials, Social Media and Business