In 2011, 96% of Google’s reported $37.9 billion in revenue came from advertising. Let’s take a look at who spent the most money on Google ads that year. The finance and insurance industry spent more money on advertising with Google than any other segment, with spending topping off at $4 billion. This is 3% greater than the second-highest spender, the retailer and merchandising … [Read more...] about Betting Big on Google Ads: Infographic on Keywords, Companies and Industry Segments
Blog Post Ideas Readers Love: 6 Strategies, 33 Tips and 1 Infographic
Sometimes you just run out of good ideas for your next blog post and need a little help. Here are six strategies, 33 tips and an infographic that are sure to eliminate your writer’s block and give you new ideas for truly compelling blog posts that your readers will love. 1. Hijack Engaging Brands A great way to get people’s attention is to leverage a brand that everyone knows … [Read more...] about Blog Post Ideas Readers Love: 6 Strategies, 33 Tips and 1 Infographic
‘With Our Powers Combined’ – Impact of Social Media on Google Search Ranking
The rise of social media and the impact it has on how businesses can connect with consumers, cultivate relationships, improve brand loyalty and influence purchasing decisions is nothing short of game-changing. Should you stop investing time and money in search engine marketing and focus exclusively on social media? Speaking from our research and experience, social media and … [Read more...] about ‘With Our Powers Combined’ – Impact of Social Media on Google Search Ranking
8 Tips to Get More Clicks on Twitter Explained in Infographic by Dan Zarrella
Ever wanted to know how to get a better click-through-rate (CTR) when tweeting your blog posts? Well, Dan Zarrella of HubSpot shares his research and explains how to get a higher CTR from your tweets in the infographic below. If you’ve ever used Twitter to drive traffic to your blog, you know it can be a challenge to get a decent number of clicks. Take a look at these tips … [Read more...] about 8 Tips to Get More Clicks on Twitter Explained in Infographic by Dan Zarrella