Increase your social media marketing success with inspiration from these 8 social media quotes.
“Social Media is about sociology and psychology more than technology.” – Brain Solis
With new technology coming out every day, it’s easy to get caught up with new features and functionality. Don’t lose sight of the fact that social media is, at its core, a representation of our social lives in the physical world. This quote by Brian Solis is a good reminder that a sound social media strategy should not be driven by technology. You should instead take into consideration the perspective of a sociologist and psychologist. Try to understand the social ecosystem and your marketing will be more successful.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
The real value of social media is rooted in its ability to help you cultivate relationships and build trust with consumers. In this quote, Matt Goulart reminds us that using social media to connect and engage with people is most effective when you focus on adding value as opposed to self-promoting. If you take the time to regularly engage with people, you will see an increase in brand loyalty.
“Strategy is not focused on ROI, but on winning.” – Shannon Paul
Figuring out how to measure the ROI of social media has been a major roadblock for many businesses and marketing teams. Shannon Paul notes that it isn’t about measuring ROI. It’s about winning in a fundamentally new paradigm that will continue to play an increasingly important role in marketing.
“Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.” – Seth Godin
Social media gives people a voice, making it possible for them to share their opinions with hundreds to thousands of people. Instead of ignoring the negative conversations that might be taking place, marketing guru Seth Godin emphasizes that good marketers will participate and guide the direction of conversations into a constructive dialogue.
“People align with movements they can believe in, and it is the human, intellectual and financial investment in genuine content that defines experiences.” – Brian Solis
Instead of focusing on marketing your business, market your mission, passion or vision. Find something that sets your business apart from the competition and will help you to connect with consumers. Tell the story of how your business was founded. Remind people of the positive impact your business has on the local community. Whatever the angle, heed the advice of Brian Solis and take the time to invest in quality content.
“Social media doesn’t create negativity, it uncovers it.” – Jay Baer
Social media has a big impact on brand loyalty and purchasing decisions. If you don’t treat customers well, they are going to start talking. Don’t look at negative comments on social media as a crisis. View them as an opportunity to see where your business can improve, and as an opportunity to engage customers to let them know you care about their feedback and input.
In closing, always remember that in social media…
“There’s no cure for sucking.” – Mark Schmulen