Social media is constantly evolving and changing. As a result, understanding and measuring the return-on-investment (ROI) from social media marketing is a challenge. Despite the challenges inherent to understanding and measuring the ROI of social media, 97 percent of companies believe social media marketing benefits their business, according to this infographic created by Column Five.
The impact of social media on consumer behavior is nothing short of amazing. A prime example is the power of recommendations from friends on social media to influence purchasing decisions and brand loyalty.
Sharing great content and media via social media channels can provide a huge ROI in terms of reach, brand loyalty and engagement. Now that businesses can use social media to cost-effectively deliver content directly to consumers, businesses are drastically changing how they allocate their marketing budget. As indicated by the infographic, businesses plan to increase spending on media by roughly 75 percent this year alone.
Top Channels and ROI Indicators
Before taking a look at the below infographic, let’s review the top four social media channels and what are perceived as effective indicators of social media ROI.
Top Four Social Media Channels
- #1 Facebook
- #2 Twitter
- #3 Blogs/Blogging Communities
- #4 LinkedIn
Popular Indicators of Positive ROI
- 38% Use the Number of New Likes
- 34% Use Increased Revenue
- 15% Use Increased Brand Awareness
Take a look at the infographic and let us know what you think. We are curious to learn how your company measures the ROI of social media marketing.